8 steps in developing effective marketing communication pdf

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_���VBHi�J��mv���"5�r��_��+-���9�x��n����?����b���������OØ�J��r��own�,����e���x���6���xY����G�}Ɠy���?�|��O��b 0000002537 00000 n 0000422329 00000 n 0000002384 00000 n Identifying the target audience. H��T�n�0|�W����E`��ѦHzI�KZ�E�jeI���]�M� N\���;3;�[�y�X����™��k��$MV��s�U�UջJ�s9:����l�,��~. 0000004396 00000 n marketing communications. Strategies to build loyalty in customers include: It is important to regularly monitor and review your marketing activities to determine whether they are achieving the desired outcome, such as increased sales. 0000001096 00000 n Options include a business website, social media, blogging, brochure and flyers, networking events, print advertising, word of mouth, cold calling and letter drops. Outline the steps in devel-oping effective marketing communications. Table 3.1: Marketing definitions DEFINITION SOURCE 0000001518 00000 n 0000004170 00000 n It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. 0000003571 00000 n 0000010617 00000 n 0000006071 00000 n 0000004974 00000 n 0000000016 00000 n communicating regularly with customers through social media, blogs or e-news, going the ‘extra mile’ and providing benefits that exceed initial expectations, using feedback and complaints as an opportunity to improve services. �JA�� ��u{�tw��vr鏱��ar�k�p��c�)\�.�r״������Z I��������'e�ҟ��m�i������&�mwqO�w�g����7\C7���l\�1��j�V]�K簗C����%�|���1���0u߄�P�a��KH�U<6�|��& ]��s�����jL��K|y�R]��&�{�����|5��%j�V�W�W�55������C�+^��G�$e���u�S��u��=4y It's updated regularly with practical and timely advice to help you start and run your business. training staff in customer service and basic sales processes. Explain the methods for setting the promotion bud-get and factors that affect the design of the promotion mix. Designing the communications. 0000004481 00000 n It is important to define what you do differently and be able to convey that to potential customers. 0000006953 00000 n 0000007530 00000 n h�bb�e`b``Ń3� ���ţ�A ` ��^ endstream endobj 413 0 obj <>/Metadata 34 0 R/Pages 33 0 R/StructTreeRoot 36 0 R/Type/Catalog/ViewerPreferences<>>> endobj 414 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/StructParents 0/TrimBox[0.0 0.0 612.0 792.0]/Type/Page>> endobj 415 0 obj [416 0 R] endobj 416 0 obj <>/Border[0 0 0]/H/N/Rect[230.991 138.46 311.306 128.243]/StructParent 5/Subtype/Link/Type/Annot>> endobj 417 0 obj <> endobj 418 0 obj <> endobj 419 0 obj [/ICCBased 442 0 R] endobj 420 0 obj <>stream For more practical advice and tips, see our. Your USP may be having a new or unique offering or providing exceptional service. 0000459187 00000 n h�b```b``]�����y�A�DX��,Yn�%�51^y��(���TptW��mT��Q�颕sro��4e���Wi�uD��VY��BEw�9�^��6����ZWzr�Gw������yz,Z6'/b��`G̎��5L�q� 0000413770 00000 n Marketing goals will help you to define what you want to achieve through your marketing activities. � employing staff to undertake marketing activities. 0000014278 00000 n �4��ǘ�[;o���)�i���a�=Ř;~�fo�4_QL7��2���x�Y]ħ1�{|�̏��Vv8vm���{�\��}i��,������rڳ!o���CVW��q�\�KpE��B�%[����L 4Tk�̺� trailer <<7A8415B445E54380AA5DAF4774D19A75>]/Prev 951489/XRefStm 1518>> startxref 0 %%EOF 451 0 obj <>stream lifestyle – social class, personality, personal values. A well-articulated brand emotionally connects with your target customers and conveys who you are, what you stand for and what you can deliver. Monitoring activities may include reviewing your sales figures on a regular basis (monthly) or monitoring customer activity during an advertising campaign. �^B/����>� 胰�>� �g�z�=��WQ�. Measuring results. Grouping or segmenting your potential customers based on certain characteristics will help to focus your marketing efforts. 0000459226 00000 n > Directions to our office. 412 40 0000019311 00000 n k j k j k j ����= H�\�͎�@��w+�t�%d�kg%�8y c)���o�) You will need to upgrade or access from a different device in order to get the best experience. 0000001862 00000 n The marketing plan should incorporate marketing communication strategies and budget of not more than $5 million which is meant to facilitate the entire marketing … 0000001703 00000 n We need to follow eight clear steps in developing effective communication. In addition, market research can also assist you to undertake an initial sales forecast, monitor market trends and keep an eye on what your competition is doing. Advisory telephone: 133 140 Our workshops provide the guidance and support you need to build a successful and dynamic business. 0000008876 00000 n 8�(��H �c�S?�U��,"� �`�a� ��9���A�C8��/�X��v0�1�2p~aPc0K`Kb�� ��t�!j�����O�8���306r�a�����Y�!�@}����'���Aa6�`pd�O Commonly, this reflects your special knowledge or skills. Level 2, 140 William St, Perth Deciding the media mix. Market research is a key part of developing your market strategy. 0000005422 00000 n What do you love most about your products and services? 0000008109 00000 n 0000004284 00000 n 0000013629 00000 n Providing exceptional customer service can keep people coming back and set you apart from your competitors. 0000002357 00000 n Start developing your USP by answering the following questions: Every business, regardless of size, is likely to need a brand. �Fm�d+�V�� [���F-�x �^B/���@�W�+�� While there are many available, consider your target audience when you are determining which to use. {�겷P��^C�Ff����ld60� �Ff����ld60� �Ff�q��^�*[�òL�&N�����>�q�O�_��\�™�` T� endstream endobj 421 0 obj <> endobj 422 0 obj <> endobj 423 0 obj <> endobj 424 0 obj <> endobj 425 0 obj <> endobj 426 0 obj <>stream Once your business becomes more established review your plan when you introduce a new product or service, if a new competitor enters the market or if an issue arises that affects your industry. 412 0 obj <> endobj xref 0000008773 00000 n 3. L���%o�o�70��X���Z���9Xj��f��B��=J/ Phone: 133 140 Generally segmentation is based on factors such as: Your target market should have a need for your product or service and be willing to pay for your offer. Integrated Marketing Communication Strategy Concept Connections Developing the Marketing … %PDF-1.4 %���� 0000012877 00000 n You will also need to allocate a budget to your marketing activities. � Email: info@smallbusiness.wa.gov.au Selecting the channels.

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